Coors Light - Whatever Your Mountain

The iconic Silver Bullet had lost its might. After many years of dubious marketing, frat party humor, and steep sales decline, we rolled up our sleeves to bring the Rockies-born brew back to its previous heights. “Whatever your mountain, climb on” was the beginning of a 2-year-long massive rebranding effort aimed to reconnect the brand with its original roots. 

Creative Team: Barton Morley / Galen Graham / Jed Cohen / Anthony Alvarez / Alberto Orte
Agency: 72andSunny
Production company: Farm League