SportsCenter - Coach K

ESPN asked us for help to launch Sportscenter @Night, a new programing effort aimed for sports night owls. The result was “End your day on a highlight”, a series of spots focusing on sports celebrities and their families. This spot with legendary coach Mike Krzyzewski focused on one of his biggest passions, exchanging good old fashioned texts with his former players. He also loves sending handwritten birthday cards, but that’s a topic for another day. 

Written by: Alberto Orte
Creative Team: Jed Cohen, Andy Hekimian, Dave Estrada, Nick Ciffone, Carlyle Garrick, David Jung
Agency: 72andSunny
Director: Aaron Stoller
Production Company: Biscuit Filmworks