Uber LatAm

In Latin America, public transportation is often unsafe and untrustworthy.

So when Uber LatAm started losing its footing in the region over safety concerns, we created a campaign that leveraged one of the app’s most popular features – the user profiles.

Because when you know each other by name, you’re no longer strangers.

Creative Team: Gabo Curielcha, Francisco Puppio, Omar Ponce, Grace Espejel, Gerardo Ortiz, Alberto Orte.
Agency: 72andSunny
Director: Pantera
Production Company: Anonymous Content. Photography: Sergio Buss