SEAT Leon - Watch
“Think about this. When they present you with a watch, they’re giving you a small flowery hell, a chain of roses, a dungeon of air. They’re giving you something that’s yours but not a part of your body. They give you the job of having to wind it every day. They give you the fear of losing it. They give you the impulse to compare your watch with other watches.
The watch isn’t the gift. You are the gift.”
Julio Cortazar
Creative Team: Josep Maria Basora, Pepe Colomer, Hector Vilar, Alberto Orte
Agency: Atletico International
Production company: Agosto
Director: Nacho Gayán
Alberto Garcia Orte