All Is Fair In Monopoly

Mohammed Ali played it. The Beatles played it. Queen Elizabeth banned it from the Royal Palace. Jay Z and Biggie raised the stakes using real cash. And you probably lost your shit and flipped the board before stomping away.

It frequently appears in shows that portray morally grey and complex characters such as The Simpsons, The Sopranos, or Succession.

So when we were tasked with the creation of the first Monopoly brand campaign in 20 years, we immediately knew that we wanted to reconnect with the dark feelings we've all experienced playing the game.

All is fair in love, war, and Monopoly.

Creative Team: Kelsey Whipple, Sydney Aloe, Caroline Ekrem, Jordi Martinez, Alberto Orte.
Strategy: Mariana Cotlear
Agency: The Martin Agency
Director: Björn Rühmann
Production Company: Smuggler
Photographer: Katinka Herbert