Thursday Night Football

In a major push to revamp the Thursday Night Football franchise, the NFL and FOX came together with a spectacular brand new schedule, featuring a myriad of historical and divisional rivalries.

Eagles @ Packers, Giants @ Patriots, Steelers @ Browns, Seahawks @ Rams, Cowboys @ Bears.

Every Thursday Night became an opportunity to talk smack, rub salt into old wounds and set free your braggadocious self.

After all, we are all rivals here.

Every week we kept stirring up the hornet’s nest with custom :30s, :15s and social posts.

Creative Team: Jason Norcross, Nate Ripp, Maddie Wagner, Chidalu Motanya, Ben Hodgin, Alberto Orte.
Agency: 72andSunny
Director: Peter Berg
Production Company: Film 45