Nerf - Meet Murph

From funny idea to Internet phenomenon, Murph’s journey to stardom was a wild one. Hasbro had spent zero media dollars when the campaign already was Trending Topic on Twitter and had been featured on Stephen Colbert, James Corden and Seth Meyers Late Night.

It only took one Adweek article on a Friday afternoon. And the rest was History.

Murph was part of a whole year effort to reposition Nerf worldwide.

Here’s the case study covering Murph’s first 72 hours. The Internet is a wild place.

Creative Team: Cat Williams, Jordi Martinez, Elisa Werbler, Rique Santiago, Alberto Orte.
Agency: The Martin Agency
Director: Luis Cervero
Production Company: Partizan
VFX: Sauvage