Samsung - Avengers Assemble

The first ever VR headset available to the masses deserved a big time launch. In collaboration with Marvel, star director Marc Webb, and a cast including athletes like Lionel Messi and John John Florence, we used the worldwide release of “Avengers: Age of Ultron” to give the Samsung Gear VR a sensational opening party.

PART 2

PART 1

Creative Team: Jon Hall, Jason Nitti, Michael Bryce, Bryan Rowles, Alberto Orte
Agency: 72andSunny
Director: Marc Webb
Production Company: DNA